The previous article, “Beyond the crisis”, opened a new section for local companies (of interest to all companies, however) to ride out the crisis. The first article described the crisis evolution in brief, with signs of recovery. Moreover, also the main elements slowing it down in the short term were dealt with.

Waiting for recovery to come, however, should not be a “passive” process: this is the period in which foundations must be laid for a stable, long-lasting future development.

Actually, some opportunities can already be observed in specific sectors with conditions of prospective recovery.

These favourable opportunities are certainly worth being explored, but they are limited in time and space. Short-term benefits – originated by reviving demand in certain market niches – will feature immediate good results that are going to run out unless the supply presents characteristics of competitiveness and productivity allowing it to keep growing.

For this reason, this article will not explore whether it can be achieved in the short term, as local economic operators have always been able to seize the opportunity at the right time. Instead, it will focus on medium to long-term opportunities, which require more effort but return lasting results with possibilities of structural development not coming to a standstill upon each market dysfunction.

Therefore, development factors must be pinpointed that allow to latch on to the recovery and also to ride out the crisis quickly and safe.